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From a D-list actor's pickleball compound to a pop star's $48 mushroom coffee, 2026's celebrity side hustles got weirder, pricier, and oddly specific. We ranked the ones we'd actually pay for—and the ones that are just merch with a business plan.
Every December we dig through the drawer of abandoned impulse purchases and call it journalism. This year's haul: seven viral buys that peaked in three weeks flat, three quiet overachievers, and one incoming trend that's already eating their lunch.
We spent our own money on seven TikTok Shop and Reels kitchen gadgets under $30, then ran them through actual dinners, a dishwasher cycle, and one very nosy dog. Three earned permanent counter space. Four are now cautionary tales.